If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).
With all that content, traffic, and leads
you're generating, are you aware that you're sitting on a gold mine of
valuable data? Did you also know that you can leverage all that data to
glean valuable insights and improve the performance of your blog
content? You just have to know how to use it! Let's break it down by the
individual blog metrics you should be tracking so you can start making incremental improvements to your blog and generating even more traffic and leads using data that's right under your nose.
