7 Lively Type Effects for InDesign

Create seven lively type effects in InDesign by following the tips in this article? http://www.creativepro.com/article/seven-lively-sins-try-these-indesign-type-effects. Of course, the same ideas can be applied to Illustrator, Photoshop, and other programs of your choice. What are your favorite type effects and when do you use them?